Google Tag Manager Tutorial Part #1: Do you need tag management?

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These days, there are tags (or pixels or scripts or tracking codes) for everything – Google Analytics, Facebook, Twitter, AdWords, LinkedIn, etc. are all asking you to add code to your website to track advertising performance.

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One by one, adding tracking doesn’t seem like a big deal. But adding all kinds of tags to your website can be a challenge, especially when the bloated JavaScript code begins to make your site perform slowly.

Not only that but managing all those tags can be a pain. You have to test your tags, keep them updated, and hope they don’t break your website.

Fortunately for you and me, there is an answer to all these problems, and it’s called Google Manager (GTM).

GTM is a virtually codeless solution for taking control of your website’s tagging and tracking.

If you’re interested in learning how to get started with GTM… You’ve come to the right place!

In this five-part Google Tag Manager tutorial, you’re going to learn about:

Why, when and if you need tag management
The value GTM can bring to your business or organization
How Google Tag Manager works
How to deploy tags and migrate your existing tracking
Four common mistakes to avoid when you start using GTM
Google Tag Manager Tutorial Part #1 – How do you know if you need tag Management?

What is Google Tag Manager
Google Tag Manager is a free and simple solution for installing and managing all of your marketing and analytics tracking pixels.

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